Post by account_disabled on Mar 14, 2024 6:40:38 GMT
Following the positive feedback found on the web, Pret a Manger is preparing to open the first point of sale next summer where it will be possible to find exclusively products for vegans and vegetarians, launching a food marketing strategy based on careful analysis of its user base. pret3 It all started with a post launched on the blog of Clive Schlee , the CEO of Pret, in which Pret A Manger users were asked what they thought about the opening of a store dedicated to vegetarian food. The response was more than positive, with over 10,000 feedback and enthusiastic responses for this new idea, launched by the father of the well-known fast food chain.
The idea of opening a Pret designed specifically for vegans and vegetarians Find Your Phone Number came after a careful analysis of sales: Pret has in fact increased its turnover by over 16% in recent months, much of this increase is thanks to vegetarian products which in general in Great Britain, where Pret a Manger mainly operates, are increasingly sold. Avocado, for one, has become one of the ingredients that the well-known fast food chain uses most, gaining ever more approval from customers. It goes without saying that behind this whole operation there is a well-studied marketing strategy that has been able to take into account the changes in customers' eating habits and above all has been able to listen to them, giving them the opportunity to make themselves heard on social media and on the company's blog.
Mark Palmer, the marketing manager, stated that observing customers' behavior and listening to their opinions has given them the opportunity to understand that there is much more behind the choice of vegetarian food than one might imagine: "It's not about a choice made only by vegetarians as one might think , declared Palmer, but also by meat consumers who simply want to vary their diet and change habits by breaking away from the routine”. The slogan “Not just for veggie” Pret-VEGGIE Palmer therefore decided to exploit this trend which affects not only vegans, to focus his marketing campaign on a large and varied target through the slogan "Not just for veggie", with the aim of pushing their offer vegetarian foods on the market, and to promote the opening of the next restaurant in Soho. Below we show you the brand's Fan page.
The idea of opening a Pret designed specifically for vegans and vegetarians Find Your Phone Number came after a careful analysis of sales: Pret has in fact increased its turnover by over 16% in recent months, much of this increase is thanks to vegetarian products which in general in Great Britain, where Pret a Manger mainly operates, are increasingly sold. Avocado, for one, has become one of the ingredients that the well-known fast food chain uses most, gaining ever more approval from customers. It goes without saying that behind this whole operation there is a well-studied marketing strategy that has been able to take into account the changes in customers' eating habits and above all has been able to listen to them, giving them the opportunity to make themselves heard on social media and on the company's blog.
Mark Palmer, the marketing manager, stated that observing customers' behavior and listening to their opinions has given them the opportunity to understand that there is much more behind the choice of vegetarian food than one might imagine: "It's not about a choice made only by vegetarians as one might think , declared Palmer, but also by meat consumers who simply want to vary their diet and change habits by breaking away from the routine”. The slogan “Not just for veggie” Pret-VEGGIE Palmer therefore decided to exploit this trend which affects not only vegans, to focus his marketing campaign on a large and varied target through the slogan "Not just for veggie", with the aim of pushing their offer vegetarian foods on the market, and to promote the opening of the next restaurant in Soho. Below we show you the brand's Fan page.